Institution: Bangladesh Public Service Commission (BPSC) Exam: 17th BCS Preliminary Exam 1996
Topic: Synonyms, Subject: English Grammar (ইংরেজি গ্রামার)

Best Answer Explained in Below-:

The term "franchise" refers to a legal and commercial relationship where an individual or group (the franchisee) is permitted to operate a business using the trademark and established business model of another (the franchisor). In this context, a franchise grants specific privileges, such as the right to sell products or services under an established brand and benefit from the franchisor's training, marketing, and support.

Among the options provided, "privilege" (A) is the only term that closely aligns with the essence of what a franchise entails. The nature of a franchise is rooted in authorization and special rights granted to the franchisee, enabling them to engage in business activities that they otherwise would not be able to without the support or branding of the franchisor.

Conversely, the other options—"utility" (B), "French" (C), and "frankness" (D)—do not convey the same legal or commercial implications associated with franchises. "Utility" refers to usefulness, whereas "French" pertains to nationality, and "frankness" relates to candor or honesty. Therefore, "privilege" stands out as the appropriate synonym for "franchise," emphasizing the special rights granted by the franchisor to the franchisee.